There is a version of India that requires no introduction
- the postcard version that shows marigolds and spices and elephants, one that starts and ends at the Taj Mahal, or in the streets of Varanasi. India has watched itself get summarized this way for centuries.
The India that stays home is harder to see. It runs on a shorthand so complete and can only be understood by he people who live it, everyday. We became interested in these small cultural signifiers that are deeply embedded in our collective memory.

The studio backdrop we all have an awkward photo in-front of, two men crossing the market with their fingers interlaced, streets looking like an oversaturated arrangement of information, a comb the size of a door to announce a barber shop, the Ideal Boy Poster on the school wall - a code of morality ignored by every child who walked past it, maximalist hand-painted
Bollywood posters. No one was taught how to read these signs. We just read them. These signs are for the people who already understand. SS27 reads them out loud, on a runway in London.
SO, IYKYK.